Introduction
Plastic surgery has proven to be an appealing solution to people around the world wanting to improve their physical appearance and general well-being by gaining more confidence in themselves alongside improved looks. From the beginning, plastic surgery has been a controversial topic and was highly criticized by most people mainly due to two main reasons. First, it does not represent a medical requirement, it is done solely for looks improvement, and secondly, it is generally promoted as a false body image. Nevertheless, people started to get more familiar with the idea and especially when done rationally it has a positive impact and it’s on the rise and the most trending medical treatment option.
The number of individuals getting cosmetic surgery in South Korea, in particular, has been significantly growing, as has the number of research on cosmetic surgery. Korea is a major international hub of medical tourism, thanks to her skilled medical practitioners with years of clinical experience, cutting-edge medical technology, competitive prices, efficient diagnostics, and state-of-the-art IT-based medical systems infrastructure. Korea is becoming a new leader of the global medical market, capable of providing world-class medical care and services to a wide range of patients.
Cosmetic surgery is conducted to improve subordinate appearance characteristics, although the goal appears to be to improve overall appearance satisfaction. The fact that there is a negative association between cosmetic surgery and intention implies that cosmetic surgery might make people feel better about themselves. Self-monitoring had the largest positive impact size among the variables in the “sociocultural attitude” category, while body satisfaction had a comparable effect size to appearance management intention.